When this support is used
Sales and marketing activity exists, but outcomes are inconsistent and overly dependent on senior involvement.
Business leaders typically engage this support when:
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Sales performance is uneven or reliant on MD or CEO involvement
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Marketing activity produces content, campaigns, or channels but little qualified demand
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There is no coherent selling system linking marketing effort to sales outcomes
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Websites look good but do not support the sales process or convert effectively
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Paid spend, SEO, or outbound activity feels unfocused or experimental
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Sales and marketing teams are working hard but not in sync
This work is designed to reconnect effort to outcomes and remove friction between sales, marketing, and leadership.
What this support looks like in practice
Support is applied pragmatically based on where the breakdown sits.
In some cases the selling system does not exist. In others it exists but is poorly aligned or inconsistently applied.
Support typically includes:
Selling System Design and Reset
Used when sales activity exists but outcomes are inconsistent or dependent on individual effort.
We define how demand is generated, qualified, progressed, and converted, creating a clear end-to-end selling system that sales and marketing both work to.
This provides structure without bureaucracy and reduces reliance on heroics at the centre.
Sales and Marketing Alignment
Used when marketing activity creates noise rather than pipeline.
We reconnect marketing effort to how deals are actually won, ensuring messaging, content, channels, and spend support the sales process rather than operating in isolation.
The focus is practical alignment, not theory or rebranding.
Website and Conversion Alignment
Used when the website does not support the sales process.
We reshape structure, messaging, and flow so the website helps qualify demand, establish credibility, and support conversion, rather than acting as a brochure or brand exercise.
This work is anchored in the selling system, not design preference.
Commercial Focus and Prioritisation
Used when the MD or CEO is acting as the integrator between sales and marketing.
We provide experienced, operator-led support to help leadership step out of day-to-day arbitration and establish clearer ownership, rhythm, and accountability across the commercial engine.
Leadership Support for Commercial Execution
Used when teams are busy across too many initiatives.
We strip activity back to what genuinely drives sales outcomes, clarify priorities, and sequence effort so time and budget are applied where they have the greatest impact.
This reduces wasted effort and improves execution pace.
What this is not
This is not a marketing agency.
This is not a rebrand.
This is not content for content’s sake.
It is practical, operator-led support focused on execution, conversion, and commercial outcomes.
Examples of recent work
Creating a structured selling system for a field sales team
Context
A field-based B2B sales team had strong activity levels but inconsistent conversion. Sales processes varied by individual, follow-up was uneven, and leadership lacked confidence in pipeline quality.
What we did
Defined a clear end-to-end selling system, aligned marketing activity to each sales stage, and embedded consistent qualification and progression criteria.
Outcome
Sales discipline improved, conversion became more predictable, and senior involvement in day-to-day sales reduced.
Website reset to support the sales process
Context
A recently redesigned website looked strong but generated poor-quality enquiries and limited conversion.
What we did
Reworked structure, messaging, and flow so the website supported qualification, credibility, and conversion rather than acting as a brochure.
Outcome
Lead quality improved without increasing spend, and sales follow-up became more effective.
How this support fits with the wider business
Sales and Marketing Support is often used alongside CRM reset, operational support, or recruitment activity, but it can be engaged independently.
It is equally effective:
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As a standalone reset
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As part of a wider operational support assignment
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In preparation for hiring or restructuring commercial leadership
The aim is always the same: a selling system that works without constant senior intervention.
How this is usually introduced internally
“We need to fix how the selling system works, not ask people to work harder.”
“The intent is to remove friction and give sales and marketing a clearer platform to succeed.”
This framing keeps the focus on systems and outcomes, not individual performance.