Operational infrastructure that deploys when you do
You have landed in a business that needs fixing or accelerating. You have 90 days to show progress. The board is watching, the PE house is watching, and the operational machinery underneath you was not built for what you need it to do.
I kept having the same problem. Every assignment, the same broken agencies, the same slow recruiters, the same disconnect between marketing activity and commercial outcomes. So I built an ecosystem of operational support specifically for situations like yours. Tested capability that deploys in days, not weeks. Built by an operator, for operators.
The same problem, every assignment
You inherit a marketing agency that has been there two years and nobody can tell you what it has actually delivered. The recruiter sends you five CVs and three of them clearly have not read the brief. You do not have time to manage the agencies as well; that is supposed to be the point of having them.
Every hour you spend chasing agencies is an hour you are not spending on your operational mandate. The board wants to see progress on hiring and you are still waiting for a shortlist that actually matches. Marketing is producing activity reports, not pipeline. And you have 90 days.
The agencies are not terrible. They are just not built for the speed, accountability, and commercial focus that an interim assignment demands. You need operational support that matches the pace you work at.
What you can plug in from day one
The NorthCo operational ecosystem was built from twenty years of running turnaround and growth assignments. Everything in it exists because I kept needing it and it did not exist.
Commercial Alignment Programme. Your marketing agency is producing activity, not pipeline. This programme connects marketing directly to commercial outcomes: opportunity focus, ideal customer profile discipline, coordinated outreach, sales process structure, and daily operating control. It replaces or supplements your existing agency arrangement and is accountable to commercial results, not activity metrics.
Recruitment and Resourcing Support. Your recruiter is sending volume, not quality. This is research-led recruitment that delivers shortlists matched to role demands, not keyword searches. Market mapping, talent research, long list, short list, confidential headhunting, and system-first hiring. Fixed-fee wherever possible, deployed in days, and built for the pace an interim demands.
Operational Delivery Support. Recurring issues in service, fulfilment, or delivery that keep consuming your attention. Operational triage, customer experience recovery, and delivery consistency support. Designed to take problems off your desk so you can focus on the mandate.
How it works
Diagnostic conversation (free). A 30-minute call reviewing your current agency setup against your mandate. No pitch. If the current setup is working, I will tell you.
Modular deployment. Choose what you need based on where the friction sits. All support is modular. You can engage one service line or all three. Everything is designed to stand alone.
Fixed-fee wherever possible. You know what you are paying before you start. No percentage-based recruitment fees eating into your budget. No retainers that run regardless of output.
Deployed in days, not weeks. The ecosystem is pre-built and tested. There is no six-week onboarding. Capability is operational within days of engagement.
I am Trevor Parker. Former CEO. Grew a business from GBP 5 million to GBP 150 million. I have been the interim who lands in a business on Monday and needs everything working by Friday. I built this ecosystem because I got tired of the same problem on every assignment: capable agencies that could not match the pace, accountability, or commercial focus that the situation demanded.
Now an active Chair, NED, and interim leader working primarily with PE-backed and privately held businesses across the UK. The operational support services I built are used by interims and business leaders who need reliable infrastructure without the onboarding lag.
“During my time as UK Head of Regional Restructuring at KPMG, I worked with Trev on completing a CVA of a publicly listed company in the UK; this was an complex and challenging project. From the outset, I was impressed with his motivation for taking such a challenging route; he wanted the best for all parties. Despite being pressed by certain parties to take an easier path favourable to them. He delivered an outstanding result in the face of enormous complexity and uncertainty. Resilient, reliable and straight, you want him on your side.”
Mark Firmin – Managing Director – Alvarez & Marsal Europe