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The Touchline Coach

Strategy and Performance Insights to Help CEOs, NEDs, and Portfolio Managers Drive Results from the Touchline.

Real-world insights for those who shape direction, influence performance and steer outcomes at the highest level. Whether you’re setting the course as a CEO, guiding governance as a NED, or driving value as a portfolio manager, The Touchline Coach brings sharp thinking with a practical edge.

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Trevor Parker
By In Leadership Articles

The Touchline Advantage: Leading Without Instruction

Part 1 in the “From the Touchline” series You don’t need the ball to change the game. The most effective…
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The Touchline Advantage: Leading Without Instruction
The Touchline Advantage: Leading Without InstructionLeadership Articles

The Touchline Advantage: Leading Without Instruction

Part 1 in the “From the Touchline” series You don’t need the ball to change the game. The most effective leaders, Chairs, NEDs, Portfolio Managers, and often CEOs, aren't the…
March 30, 2025
Chairing the Board When the Wheels Are Coming Off
Chairing the Board When the Wheels Are Coming OffLeadership Articles

Chairing the Board When the Wheels Are Coming Off

Strategy and Performance Insights from The Touchline Coach We’re in a moment where pressures are compounding. Inflationary drag, cautious consumer behaviour, rising costs of capital, and the reverberations of policy…
March 27, 2025
Why Your Marketing Budget Might be Missing the Mark
Why Your Marketing Budget Might be Missing the MarkLeadership Articles

Why Your Marketing Budget Might be Missing the Mark

When the Plan Looked Credible, the Spend Is Happening, But the Sales Just Aren’t Coming In You sit on the board of a digital direct-to-consumer business. Last year, the executive…
March 23, 2025
Why Your P&L Is a Mess While Your CCO Claims Marketing is Thriving
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Why Your P&L Is a Mess While Your CCO Claims Marketing is ThrivingLeadership Articles

Why Your P&L Is a Mess While Your CCO Claims Marketing is Thriving

Three Direct-to-Consumer Marketing Metrics NEDs and Portfolio Managers Should Challenge You sit on the board of a high-potential digital direct-to-consumer brand. Perhaps you’re a Non-Executive Director (NED) or a Portfolio…
March 22, 2025
Turning Around a D2C Business: An Interim CEO’s Perspective on Profitability & Growth
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Turning Around a D2C Business: An Interim CEO’s Perspective on Profitability & GrowthLeadership Articles

Turning Around a D2C Business: An Interim CEO’s Perspective on Profitability & Growth

Turning Around a D2C Business: An Interim CEO’s Perspective on Profitability & Growth For PE portfolio managers assessing D2C businesses, the real challenge isn’t just driving revenue—it’s ensuring that growth…
March 15, 2025
Need More Funding? Not Hitting Your Numbers? How to Keep Funders on Your Side
Need More Funding? Not Hitting Your Numbers? How to Keep Funders on Your SideLeadership Articles

Need More Funding? Not Hitting Your Numbers? How to Keep Funders on Your Side

Need More Funding? Not Hitting Your Numbers? How to Keep Funders on Your Side During an Operational Review. For business leaders seeking follow-on funding or additional investment—particularly when the business is not…
March 9, 2025

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